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Ad for Uncle Tom’s Cabin

An advertisement that demonstrates the immediate popularity and reach of Harriet Beecher Stowe’s masterwork.

Advertisement for Uncle Tom’s Cabin

Advertisement for Uncle Tom’s Cabin, ca. 1852, New-York Historical Society Library.

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Background

Abolitionist Harriet Beecher Stowe began to write the story that would become Uncle Tom’s Cabin in 1850. She wanted to highlight the trauma and tragedy of slavery in response to the passage of the Fugitive Slave Act. She based her novel on the stories of people who had escaped slavery, whom she met while working to support the Underground Railroad.

Uncle Tom’s Cabin was first published chapter by chapter in The National Era, a weekly anti-slavery newspaper. The National Era had a small audience, but word of the riveting new story spread quickly. Fans shared copies of the newspaper with their families and friends. The story became so popular that it was collected and republished as a book in 1852.

About the Image

The book version of Uncle Tom’s Cabin was an instant bestseller. This advertisement, made for booksellers to post in their shop windows around the year 1852, shows how many copies were sold in just a few months. The surge in popularity drew the attention of pro-slavery activists, who wrote scathing reviews of the novel, calling it criminal and insulting. Some critics wrote their own pro-slavery novels in response.

The criticism did not slow the sales of Uncle Tom’s Cabin. By 1857, it had sold 500,000 copies and was being called “the first real success in bookmaking.” Most importantly, the book accomplished what Harriet Beecher Stowe set out to do in 1850: it brought the abolitionist message to a wider audience than ever before.

Vocabulary

  • abolitionist: A person or group that wanted to end the practice of slavery.
  • engravings: Illustrations.
  • Fugitive Slave Act of 1850: A law that required all people in the United States to report fugitive slaves and assist in returning them to their enslavers.
  • plates: Illustrations.
  • slanderous: False.
  • volumes: Copies.

Discussion Questions

  • What does this advertisement reveal about the early popularity of Uncle Tom’s Cabin?
  • Why is the book available in German?
  • The poster describes Uncle Tom’s Cabin as “the greatest book of the age.” Do you agree with this statement? Why or why not?
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Suggested Activities

Themes

ACTIVISM AND SOCIAL CHANGE; AMERICAN CULTURE

Source Notes
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